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Our Philosophy
- Olivier Baussan, Founder of L'OCCITANE
With its roots in Provence, L'OCCITANE shares the colours, scents and traditions of the south of France with the world. As the company continues to grow, L'Occitane remains committed to its core values of Sensoriality, Authenticity and Respect.
Sensoriality
Stroll through Provence and you are struck by the rich colours, scents and beauty of this abundant land. Every day the people of Provence celebrate their pleasant lifestyle and abundant soil. When Olivier Baussan created L'OCCITANE, he set out to capture this bounty in all-natural products. Today, more than thirty years later, the fertile south of France remains the inspiration for all L'OCCITANE fragrances, bath, body and skincare products for women and men, and fragrant products for the home.
Authenticity
The generous Provencal climate and soil yield an exceptional variety of fragrant plants with unique properties. Olivier's objective was to revive their use, preserve local customs and update traditional products. Stimulated by local folklore and history, Olivier developed products that represent the Provencal land and people. Behind each of L'OCCITANE inspirations is “A True Story.”
Discover all Our True Stories »
Respect
Reviving traditions is only part of the L'OCCITANE philosophy. Respect for the environment, consumers, suppliers and employees is ingrained in every aspect of the company. This respect has led to L'OCCITANE’s partnership with local producers all over the Mediterranean Region - these farmers families and cooperatives harvest precious ingredients, such as lavender, honey and verbena.
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